To influence adoption of any product and/or service, it is pertinent that the workforce is technologically adept and ready to work with that product and/or service. Ecosystem and workforce readiness helps measure the maturity of a specific technology as well as the maturity/readiness of the target audience set to use a specific product and/or service.
Beahead’s READINESS package is designed for organizations to help train target audiences – within the organization as well as in the larger ecosystem – and in the process drive workforce readiness. This package is designed for product development companies, service providers, enterprises, and small and medium businesses. The package is built around 3 key pillars:
Organizations may select from any of the 6 metrics: (1) subscriptions, (2) site visitors, (3) contributions (blogs, communities), (4) registrations (events, contests), (5) attendees (events, labs), and (6) certifications – based on which we will come up with a customized marketing plan, leveraging one of the 8 engagement channels and/or media.
The Beahead project team will not only design the readiness focused marketing campaign(s) for you – but also design and develop the content and interaction points that will help achieve the desired outcomes within a specific timeline and budget. The team will partner with identified stakeholders from the customer and partner ecosystems to deliver targeted campaigns that will drive optimized outcomes.
Below is the approach we use in driving workforce and ecosystem readiness about products and solutions: