While innovators and early adopters would take the leap, based on their experience evaluating a product and/or service, the larger majority would wait for proofs-of-success to make any new product adoption/deployment decision. This is where showcase comes in – validating the claims of a product and/or a service to deliver on its promises.
At Beahead, we have designed the SHOWCASE package to highlight key enterprise wins and champions developing/deploying consumer and/or enterprise solutions. This package is designed for product companies, service providers, enterprises, and mid-to-small sized companies. There are 2 types of packages that we offer under this category:
Organizations may select from any of the 5 metrics – (1) # and quality of testimonials, (2) # and quality of white papers, (3) # and quality of articles, (4) # and quality of case studies, and (5) views – based on which we will come up with a customized marketing plan, leveraging one of the 6 components.
We will not only design the marketing campaign(s) – but also design and develop the content and interaction points that will help achieve the desired outcomes within a specific timeline and budget. Below is the approach we use for customer and partner solution showcase: